Pasta Letto™

Our project is dedicated to creating a unique visual identity for Letto—a new Italian pasta brand set to offer consumers authentic taste and the highest quality. Letto aims to become synonymous with home comfort, traditional recipes, and the true joy of every dish prepared with love. Letto's goal is to transport the customer to the heart of Italy, where pasta is not just food, but a part of the culture and way of life. Therefore, our task is to develop a logo and packaging design that reflects this philosophy, emphasizing premium quality, natural ingredients, and Italy's rich culinary heritage. We aim to create an image that will inspire trust and appetite, making Letto stand out from competitors on store shelves. Country: Italy 2015